When algorithms decide what you hear, is your music taste really yours?
Rabbit Hole
Introducing Dazed Rabbit Hole—an app extension that lets users fall deeper into culture, following curiosity instead of algorithms.
Manifesto
You don’t just listen to music.
You look for it.
But every time you open your feed, it’s the same thing.
Slowed-down edits, recycled sounds, and cheap dopamine hits.
You’re not trying to hear what’s popular.
You’re trying to find what came before it.
What sounds like it, but isn’t it.
How does the internet have all the music in the world, but still shows you nothing new?
Because you’re not meant to stay on the surface.
You’re meant to dig.
OOH
The Experience
Tap to Rabbit Hole a song you hear. Whenever. Wherever.
We’ll begin to map its sounds, influences, and connections.
Each moment in the track is color-coded to reveal what's behind it.
From sampled songs and featured artists to background vocals and production details.
Start digging.
Scrub through the track and tap standout moments.
Follow your ear.
:45 | Sample
Dig Deeper
Use “Dig Deeper” to open another song and keep exploring.
If you like what you hear, dive into the artist’s bio todiscover more music, influences, and connections.
Share your favorite moments, and put others on.
Song Search
Search for a song you already have in mind, or explore curated crates to discover something new.
Social
Rabbit Hole launches across social and meeting music lovers where discovery happens.
Provocative questions stop them mid-scroll , pushing them to dig deeper.
YOU'VE HEARD THIS SONG 100 TIMES.
BUT DO YOU KNOW WHERE IT CAME FROM?
DIG DEEPER
Rabbit Hole
We bring artists into record stores to crate dig, mirroring the Rabbit Hole experience in real life.
As they explore unexpected paths, they're challenged to leave with just one song.
CW: Emilio Pizana
