In a world that revolves around men, women often feel like an afterthought. Thankfully, girlhood will always be there to unite women through small, everyday moments that make them feel less alone.
Billie proves their razors are made by women, for women, through speaking a language only the girls will understand.
For all that womanhood can be—the good, the bad, and the hairy…
Billie Knows
Out Of Home
Radio: 15s
Social
By jumping on social trends, Billie shows it understands the realities of being a woman—making the brand feel less like a razor, and more like one of them.
Workplace Reflections
Hairy moments happen everywhere—even in the workplace. And Billie wants women to feel the power of girlhood in every part of their lives.
Billie turns LinkedIn into a space for anonymously exposing the realities women face at work.
Because even at work, the girls just know.
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Product
Billie turns the feeling of girlhood into a fragrance—so it can be experienced, remembered, and worn.
CW: Emilio Pizana, Julia Briggs
AD: Kristen Bongco
