While Gen Z is often expected to commit to a single aesthetic, they reject fixed identity.
We all have different sides.
Meet your Flipside—a Trolli x Olivia Dean collaboration that challenges those assumptions.
Because identity isn’t either/or—it’s everything at once.
OOH
App: Flipside
The app pushes you to explore music, film, fashion, and food outside your comfort zone.
At the center is an AI-powered app that analyzes your photos and reveals your Flipside, the unexpected side of you that doesn't fit the box people put you in.
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Instagram Takeover
Trolli and Olivia Dean swap Instagram accounts to reveal their Flipsides. Olivia takes over Trolli’s feed - sharing punk music, rock climbing, and pajama weekends.
Trolli hijacks Olivia’s - bringing bold, chaotic energy with loud, unapologetic content that breaks expectations.
Hi.
We took the phone.
Not relaxing today.
Can’t. won’t.
We’re loud, like… too loud.
Sing into the mic. Closer. No closer.
That’s uncomfortable.
Does this feel like too much?
Good.
I get a lot of assumptions, and honestly a lot of them are true, but there’s more to me than just that.
What's my flipside?
I love listening to punk on the way to the studio.
I’ll spend weekends sitting in pajamas.
Rock climbing is my current favorite hobby.
And it’s still me.
Social
UGC TikTok Trend – #WhatsYourFlipsideTrolli
Users reveal their unexpected sides through the #WhatsYourFlipside format, contrasting how they’re perceived vs. who they really are.
A gym bro who cries at rom-coms. A Y2K girl who’s secretly grandpacore.
Relatable, funny, and inherently shareable, the trend invites people to embrace their contradictions—just like Trolli.
Product
Trolli and Olivia Dean join forces to launch a limited edition product line that brings the campaign's spirit to life.
Special bags, each representing a different side of the collaboration, from personalized mixes that reflect who you are, to a flavor pairing that proves contradictions are what make you interesting.
Inside 10 lucky fans will be surprised with 10 GOLDEN Tickets that grant them two free tickets to an Olivia Dean concert!
Activation
Olivia Dean steps outside her signature soulful sound and into UK Drill as part of the Flipside campaign, a song release that proves she's more than one genre, one mood, or one version of herself. Raw, unexpected, and impossible to box in.
CW: Emilio Pizana
