Emilio Pizana
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Copywriter



Event To Feed
Candid event photography turned into a carousel of memes built around the personalities and moments captured throughout the weekend.





Event photography also found a second life in a digital scrapbook for Instagram.











Trending
Concepted and shot in-store, turning the Marshalls shopping experience into timely, trend-driven content for TikTok and Instagram.


42K Views


1.4M Views


4K Views

TOS:
“pov: your camera roll if you were dating a marshalls girlie”
Caption:
“When the prices are this good, the camera roll fills itself 📸🛍️”

TOS:
"marshalls girl grip ✨"
Caption:
"TFW the finds at Marshalls are too good for a cart! 🏃"

TOS:
"college corner, all from one marshalls trip"
Caption:
"Good stuff. Great prices. One Marshalls trip 🎓✨"
Proactively briefed creators, shaping creative direction and fine-tuning final production with team feedback.






For the ideas that couldn't wait for a brief.



















CW: Emilio Pizana
AD: Anukriti Agrawal





